FEATURES OF LANGUAGE MEANS OF ROLE MODELS IN DIGITAL JOURNALISM OF KAZAKHSTAN

Over the past decades, the development of the digital system has gradually led to the transformation of the information and communication space and interactive interaction with the audience. As a result, traditional journalism is being replaced by digital journalism with a new communication model. The structure of traditional journalism is undergoing changes under the influence of the introduction of digital technologies. The paper most widely covers the key aspects of the activities of a digital journalist, many of which have not yet been described in academic publications. A new phenomenon is considereddigital journalism, and new role models in the socio-cultural status are studied. The goal is to describe the features of the language means of role models in digital journalism in Kazakhstan. According to the author of the study, the neo-digital environment has enriched the communicative space of journalists, which manifests itself primarily in the deviation from the professional ethical standards of traditional journalism. The study of the features of the language means of the role models of communicants in digital journalism makes it possible to create the prerequisites for the formation of a new formula for virtual communication in the process of covering events. The scientific findings and practical significance of this paper lie in the presentation of new role models in modern digital journalism and their application in the study of media discourse in digital format. In the process of writing the paper, the following methods were used: analysis and review of individual cases in the digital space. Based on the results of individual cases in social networks, the following conclusions were made: role models in the digital environment will continue to change, as the digitalization of media is developing at a rapid pace; given the new trends in the transition of traditional journalism to the digital space, Kazakhstani journalism should adopt the experience of advanced countries in training personnel, namely, master new functions of digitalization; language means of digital journalism must meet the standards of new media and train personnel, taking into account the features of the role models of modern digital journalism; various language means are described on the example of cases of digital communication of journalists and network users, forming public consciousness. The study results can be a theoretical foundation for further research in the field of media and linguistics.

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