PERIPHRASES FORMED IN THE PUBLIC CONSCIOUSNESS

Abstract

The article deals with the cognitive-pragmatic potential of a periphrase – language instrument that influences the public consciousness. The purpose of the article is to preserve the depth of use of the new periphrase in people’s memory and to identify the reasons for its widespread use. The strength of manipulative, pragmatic actions in the content of imaginative, random applications that change the opinion of society is confirmed by successive examples. The reasons for the transfer of new usage in modern media of the periphrase, metonymic periphrase, metaphor, occasional periphrase will be revealed. As public opinion grows, changes in public consciousness can be observed. The article says that only accurately describing the stereotypical ideas of people about the knowledge of the world can affect the public consciousness. The article uses linguocognitive, lingvosemantic, semantic methods of analysis.